04/02/2019
Courses for Horses?
Use your skills & knowledge for passive income
Why not use your own skills and knowledge to create a digital course? It can certainly lead to some much needed passive income and may not be as complicated to produce as you may imagine.
What are the key elements you need to think about? Let’s suppose you are really good at Poodle Grooming as our example.
THE IDEA
Finding a hero idea – that is something you’re really good (but not necessarily the world’s expert at) that solves a problem for others that would most likely take them longer to solve if they had to work it out on their own. Start thinking now about skills and knowledge you already possess and make a list.
WHAT DOES THE PROBLEM SOLVE?
This needs to be a really niche problem. For example, ‘Dog Grooming’ is too wide a subject, ‘Poodle Grooming’ is a much more niche area of expertise. It will only be of interest to that subset of people searching for information on how to groom a Poodle. Although the audience size is much smaller, it’s fair to say you’ll have more than enough interest to create a worthwhile course. Specialist knowledge is what people drill down to find. How niche can you make your idea?
WHO ELSE HAS THE SAME PROBLEM?
This is about identifying your audience. The internet is an ideal place to search for like minded people and seeing who else is looking for this kind of information. You can also target them via social media and start to think of content you can tempt them with to demonstrate your knowledge.
WILL THEY PAY FOR THE SOLUTION?
Yes, if it’s answering their problem and providing the transformation they are looking for.
GATHERING CONTENT
Poodle Basics, How To Style Your Poodle, Checklist of Equipment for Poodle Grooming, 10 Trending Poodle Clips to get your Poodle Insta-ready! These are all ideas for emails, video’s or blog posts you can easily produce to show you know what you’re talking about. Taking some good quality photo’s to use too is also an excellent idea and this can easily be achieved by just using a smartphone. The quality of images these days is more than enough for what you need.
MARKETING TO YOUR AUDIENCE
Once you have created some content you now need to get it out so that your ideal, niche audience can find you. Your choice of marketing depends on your budget and possibly your technical know-how and/or your contacts of people who can help you. If you have a little marketing budget then Facebook is great place to start.
PRICING
Think of courses as to falling into one of 3 categories:
- Starter course (circa £75-£150), giving students just enough information to get started;
- Spotlight course (circa £150-£750), giving students a deep dive on one main area;
- Signature course (£400-2500), giving students and entire, in depth framework.
DELIVERY OF YOUR COURSE
Again, another wide subject. There are many solutions including using platforms such as Udemy or Teachable, or right up to delivering it via your own website.
